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Build a quality email list: Focus on growing an organic and engaged email list. Avoid purchasing email lists, as this can result in low-quality leads and damage your sender reputation. Offer valuable content or incentives on your website to encourage visitors to subscribe to your emails.
Segmentation and personalization: Divide your email list into segments based on relevant criteria such as demographics, interests, past purchases, or engagement levels. This allows you to send targeted, personalized content that resonates with each segment, increasing engagement and conversion rates.